Growth Marketer

About CircleFunds

We're building a platform that makes it easy for people to save together with friends, family, and trusted communities. Think of it as the digital upgrade to the traditional *ajo* or *esusu* and cooperative society system, but with structure, transparency, and automation baked in. Our mission is simple: create a user-friendly experience that helps people stay consistent, hit big financial goals, and build better money habits, all while doing it together.

Whether you're saving for school, rent, business, or something big and personal, Circle Funds makes the journey smoother and more collaborative. Building impactful products for real people is both challenging and rewarding. We're looking for teammates who care about making finance more inclusive, and who are excited to help shape a product that truly empowers its users.

Role Overview

The ideal candidate is a strategic, data-driven marketer with a strong grasp of digital and performance marketing, content distribution, and growth experimentation. You’ll be responsible for executing high-impact campaigns that drive platform participation, manage influencer and community partnerships, and lead content marketing initiatives across key channels. We’re looking for someone who can balance creativity with analytical thinking; someone who knows how to move fast, test ideas, and optimize for real-world results. Experience running grassroots or community-based campaigns, especially in underserved or low-trust environments, is highly valued. You should be comfortable engaging with local communities, crafting inclusive narratives, and building trust from the ground up. Your ultimate goal? Drive sustainable user acquisition and retention by meeting people where they are both online and offline and giving them a reason to stay.

Key Qualifications

• Lead content marketing efforts across the platform, newsletters, and educational materials to boost user engagement, retention, and financial literacy.
• Design and execute outreach strategies tailored for underserved and grassroots communities, ensuring inclusive engagement and meaningful impact.
• Manage CircleFunds’ social media presence, curating content, driving conversations, and building an active, trusted community.
• Own and optimize digital ad campaigns, using performance data to maximize reach, efficiency, and return on investment.
• Analyze user acquisition, engagement, and retention trends, translating insights into actionable strategies and clear performance reports.
• Identify and collaborate with influencers, creators, and community leaders both online and offline to expand our organic reach and connect with new audiences.

Preferred Qualifications

• 3+ years of experience in growth, performance, or content marketing, with a proven track record of driving user acquisition and boosting engagement.
• Strong analytical skills with the ability to translate data and market insights into clear, effective strategies.
• Demonstrated experience in content marketing, digital storytelling, and managing multi-platform social media campaigns.
• Deep understanding of grassroots and community-driven marketing, especially in local or underserved markets.
• Experience in fintech, banking, or related industries is a strong advantage.

What We Offer

• An exciting opportunity to define the brand identity of a mission-driven fintech product from the ground up
• Competitive compensation, including performance-based incentives
• A dynamic, inclusive, and innovative environment where your creative vision will make a tangible impact
• Flexible remote work arrangement with autonomy over your creative process